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Web content management

Melon Web offers comprehensive web content management (WCM) solutions that enable organizations to deliver a compelling web experience by building, deploying, and managing large-scale, persuasive, and interactive web sites.

Our solutions automate the entire process of managing web content, including authoring, site design, content publishing and deployment, content targeting and delivery, web content analytics, and user participation.

Rich features, advanced functionality and flexibile plugin modules offer more than just these benefits:

Grow revenues and customer loyalty with personalized, highly relevant content and offers.

Offer a persuasive and engaging web experience.

Convert visitors to customers, build deeper relationships with existing customers, and build brand awareness.

Enable business users to directly manage web site content, layout, and targeted campaigns.

Centrally manage global networks of multilingual sites and get real time feedback on content performance.

Deliver web content to multiple channels including mobile devices, PDAs and digital TV.

Online needs are varied. The scope of functionality and scale of deployments demand a solution that can support different needs. Web content management solutions from Melon Web offer a high level of core functionality as standard, with the flexibility to add or take away modules to meet the specific business goals of different industry sectors and types of business.

SMEs

With powerful, easy-to-use interfaces including in-context content editing, drag-and-drop page layout, time-based site management, and more, Melon Web’s solutions are ideal for non-technical users to perform advanced web content management.

Business users can have a content management dashboard tailored specifically to their content management process for dramatically improved efficiencies. Business users can take advantage of advanced online marketing tools, community building capabilities, statistics and reporting to deliver a truly personalized web experience.

eCommerce

Organise and manage large volumes of content including extensive product catalogs, with flexible tools for managing complex product taxonomies and hierarchies.

Melon Web’s solutions can maximise sales online by providing site visitors with targeted, relevant content, which is essential for converting prospects to customers and for keeping customers coming back for more. With simple-to-use interfaces, Melon Web’s solutions enable marketers to easily set up and manage targeted content and promotions for site visitors, specifically tailored to their needs and interests.

Enterprise

The online needs of enterprises are expanding at an ever increasing rate. The level of functionality and deployments across departments and geographies demands a system that can support a web presence that is truly enterprise scale.

Melon Web’s solutions use architecture that is scalable and provides high-performance, targeted, and multi-lingual web experiences. With options to enable advanced multi-site management and workflow-based processing, Melon Web provides a high-powered solution that caters for larger organizations.

Organisations can get more from their content by seamlessly accessing content assets across the enterprise and publishing them to multiple websites. Based on a web services, peer-to-peer architecture, Melon Web’s solutions offer powerful capabilities for accessing content of all types from EMC Documentum, Microsoft SharePoint, and Windows and Unix file systems, for fast and efficient publishing online.

Manufacturing

Leverage latest media to promote your products (video, audio streams, flash).

Attract new generations of consumers.

Keep in contact with the principal buyer throughout the buying and maintenance steps.

Personalise delivery of product information to diverse audiences including suppliers, customers and employees.

Streamline distribution costs and make channels more effective.

Build new enterprise online services.

Government

More and better citizen information via online communications and services.

Leverage existing information and make it available to citizens, institutions and other visitors.

Provide self service access to citizens for routine transactions.

Develop online public campaigns and match people with community and public services.

Pharmaceuticals

Increase product development and time to market.

Aggregate content to ease legal/operational issues.

Integration with disparate information providers and suppliers.

Provide real time highest granularity scient.ific information.

Dynamic delivery of information based on user profiles.

Media

Publish and push news live within seconds.

Automate content acquisitions and distribution process to internal sites as well as to affiliates and syndicates.

Support multiple publishing systems, disparate in type and location.

Collect content from a variety of automated feeds.

Editorial control enables efficient publishing for hundreds of writers.

Deliver multilingual content and maintain multiple websites.

Streamline news publishing to both the web and print media.

Financial

Seamless integration of online banking and marketing communications to customers.

Targeted delivery of financial information based on visitor behaviour and profile.

Increase average transaction amounts per visitor, and improve customer service.

Provide self service features for customers and easily launch products and services.

Strong multi-site and multi-language management for targeting audiences.

Portal-like features for intranet and extranet solutions and personalized delivery of content for employees.

Education

Multi-site management across school/university departments.

Editorial control enables efficient publishing for staff and students.

Attract new students and provide self service for faculties and graduates.

Manage any content type, including course materials and descriptions.

Industry sectors

Not sure what you need? See how Melon Web’s solutions work across industries such as financial, pharmaceutical, public sector and private sector.

View the industry sector page.

Want to talk?

  • +30 2310 751 346 (Thessaloniki)

We'd be happy to talk to you, or you can send us a message with the contact form, or email us at hello@melonweb.gr

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